66°North × Laufey: How an Icelandic Heritage Brand and a Grammy-Winning Artist Teamed Up on a Capsule Collection Made by Varma

 To mark its 100th anniversary, Icelandic outerwear brand 66°North has launched a limited-edition capsule collection designed with Grammy-winning singer Laufey. The five-piece line — produced by Icelandic manufacturer Glófi/Varma ehf — became available on March 10, 2026, in select 66°North stores in Iceland, London, and Copenhagen, and online at 66north.com.

A Century of Icelandic Craft Meets a New Generation

For nearly 100 years, 66°North has built its name on protective outerwear designed for Iceland's punishing weather. In 2026, the brand marked its centenary with a collaboration that pairs its technical heritage with a distinctly personal story: a capsule collection co-designed by Laufey, the Icelandic-Chinese jazz-pop artist and two-time Grammy winner.

Laufey grew up wearing 66°North throughout her childhood in Reykjavík, and the collaboration is framed as something closer to a homecoming than a typical brand partnership. She worked on the collection alongside her twin sister and creative director, Junia, drawing on shared memories of Iceland's dramatic weather and landscapes to shape the collection's mood and details.

What's in the Collection

The five-piece capsule blends 66°North's functional design language with Laufey's soft, romantic aesthetic. Pieces include:

• A Long Shell Coat — a technical three-layer waterproof jacket with an adjustable waist belt, large flat pockets, snap closures, and a packable hood
• A waterproof Shell Bag, rated for heavy rainfall
• A Graphic T-Shirt featuring a clock-inspired back design tied to Laufey's "A Matter of Time" tour, along with her handwritten "L" logo
• Wool knitwear, including a soft knit cardigan
• A headscarf, designed to be styled with effortless ease

The result balances technical performance with a more playful, feminine take on 66°North's core wardrobe.

Made in Iceland by Glófi/Varma

The collection's knitwear pieces are produced by Glófi ehf, operating under the Varma name — a Reykjavík-based manufacturer known for traditional Icelandic knitting craftsmanship. Having Varma behind production keeps the collaboration rooted in genuine Icelandic manufacturing, reinforcing the collection's message: heritage materials and hands-on craft, built for real Icelandic conditions rather than styled as a marketing gesture.

Where and When to Buy It

The 66°North × Laufey collection launched early at 66°North's London and Copenhagen stores, timed to Laufey's "A Matter of Time" tour dates in those cities. It then rolled out globally on March 10, 2026, both online at 66north.com and in 66°North's stores across Iceland.

Frequently Asked Questions

Who designed the 66°North x Laufey collection? Grammy-winning Icelandic-Chinese artist Laufey co-designed the collection with her twin sister and creative director, Junia, working closely with 66°North's in-house design team.

Who manufactures the collection? The knitwear pieces are produced by Glófi ehf, under the Varma name, an Icelandic manufacturer specializing in traditional knitting craftsmanship.

When did the collection launch? The collection launched early in London and Copenhagen to coincide with Laufey's tour, then released globally — online and in Iceland stores — on March 10, 2026.

What pieces are included? A technical Long Shell Coat, a waterproof Shell Bag, a graphic T-shirt, wool knitwear, and a headscarf.

Why is this collaboration significant for 66°North? It marks the brand's 100th anniversary and its first fashion-design collaboration with a musician who grew up wearing the brand, connecting the label's heritage to a new generation of fans.