About Varma

Varma is Iceland's heritage wool factory, established in 1926. For nearly a century, we have been knitting the finest Icelandic wool into products that carry the warmth, character, and craftsmanship of Iceland to every corner of the world.

Our factory in Garðabær, Iceland, is where ancient craft meets modern engineering. We produce everything from everyday wool accessories and blankets to museum-scale art installations and bespoke collections for luxury hotels and global brands.

Our Mission

To preserve and evolve the Icelandic wool tradition — creating products of enduring quality that connect people to the natural world and the rich heritage of Iceland.

Our Products

Every Varma product is made in Iceland using 100% Icelandic wool. From our signature blankets and sweaters to hats, mittens, scarves, and accessories — each piece is crafted with the same care and attention to detail that has defined Varma for generations.

Custom Production

Varma is also Iceland's premier custom production partner. We have created bespoke wool products for artists, musicians, luxury hotel chains, and global organisations including Björk, Kaleo, and UN Women. Learn more about our custom production services.